The Balltown educational videos are a valuable way for parents and caregivers to balance the violence and other negative images that bombard children on TV, video games and the Internet. Children from as young as 2 to up to 7 years old find it easy to immerse themselves in a town where all the characters are balls.

Most experts agree that in the first 5 years of life, a child learns 80% of who they will ever be: their core beliefs, their values, and character. Balltown's videos for kids deal with universal subjects and the stories are of permanent and lasting value, transcending cultural, educational, and geographic boundaries. Balltown has been endorsed by parents, teachers, early childhood educationalists, childcare specialists and therapists, in addition to advocacy organizations such as the Dove Foundation in the U.S.